, 2022-09-29 21:53:02,
Blogs that sell T-shirts rarely evolve into global clothing brands, but Daily Paper has never been the kind of brand to walk a standard path. Whether it be an early screen printed t-shirt or a bespoke suit, Daily Paper’s garments are more than clothes: they’re a medium for learning about and bridging cultures. What shines even more about the brand’s ascension over the past decade, however, is its firm footing in exalting their community. In a landscape where many brands see “community” as a trendy marketing buzzword, Daily Paper centers the word as a brand cornerstone.
With founders Hussein Suleiman, Abderrahmane Trabsini and Jefferson Osei being of Somali, Moroccan and Ghanaian heritage, the brand’s foundation represents a greater reflection of Pan-African pride and community. When the three friends started their brand in 2012, their goal was to use fashion as a means of cultural exploration and acceptance. It’s still the same today.