Attaquer, Sydney’s original kit pioneers, turn 10.

Cycling kit looked very different in 2012. With a shared love of the sport and valuable experience in the fashion and cycling industries between them, Greg Hamer and Stevan Musulin knew they could do it better and so Attaquer was born. A french name with an unapologetically Australian inflection. From the outset they’ve sought to tread their own path, taking cues from outside the traditions of cycling in the worlds of art, music, fashion, street and skate. Boutique kit brands and industry ‘disruptors’ are a dime a dozen in 2022, but ten years ago Attaquer truly changed the industry with bold, matching print kits of the quality and performance that only the pros had access to at the time. With the addition of a third partner, Ben Juzwin, their fashion-forward approach, with an uncompromising focus on technicality, cemented Attaquer as a genuine pioneer in the world of cycling, instantly recognisable across the globe.

Based in Sydney, Australia since day one, a uniquely Australian character threads through the brand, an acknowledgement of but complete disregard for the ‘rules’ of cycling. It may have been the bold prints and unmistakable skull logo that originally put Attaquer on the map but it’s the drive for quality and innovation that has continued to set it apart. Years of development and iteration driven by experimentation, customer feedback and close work with teams has kept them at the bleeding edge….