, 2022-07-26 07:00:00,
Over the past few years, we as a country, have been on a Japanese binge of sorts. Whether it is Japanese food or Japanese shows and animes. Fashion is no different in that regard and we have been noticing quite a few South-Asian brands that are being inspired by both the Harajuku street style and Tokyo street style and the many futuristic designs that are at the intersection of fashion and functionality as well as those that are inspired by the traditional Japanese techniques, whether it is pattern-making or shibori.
Here are some of the new wave of South-Asian fashion labels that are helming a new decade of fashion that is inspired by Japanese aesthetics and techniques.
Founded by Dipika Udhani, a self-taught shibori artist and fashion entrepreneur based in Gujarat, Adheera emphasises the techniques of Japanese manual resist dyeing. Born out of curiosity about learning tie and dye techniques of imprinting, the brand is giving the age-old practice of Shibori an ethical spin as they create minimal waste designs by replacing chemical dyes with natural dyes. Moving away from the seasonal garments ideology of fast fashion brands, they promote timeless pieces that have exquisite details derived from tie-dye, surface ornamentation and embroidery; where each garment speaks of a story in patterns and colours, yet is equally novel and unbound from tradition.
Check them out here.
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