, 2022-11-30 09:06:14,
At Design Miami 2022 Gufram present the Shroom CACTUS®, a new edition by multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky and his design studio HOMMEMADE, which will launch at the fair.
Working with a multidisciplinary artist like Rocky has been incredibly inspiring for me. He knows the Gufram brand and values very well but, more importantly, is a big collector of our pieces. This made our collaboration genuine and incredibly easy to bring to life. Since my early days at Gufram, I have constantly been looking for cross-contamination opportunities across various disciplines and feel like we reached an important goal in working with a phenomenal music artist like Rocky. I would say that developing this mushroom-based collaboration has been a good trip!
Charley Vezza, Global Creative Orchestrator, Gufram
Gufram’s space at Design Miami/ resembles a bright green and utopian forest where the Shroom CACTUS® takes centre stage. Under a blue sky with fluffy clouds and gigantic mushrooms illustrated on the walls, visitors are encouraged to walk on a grass-like carpeting which covers the ground where dozens of ceramic flowers are scattered.
Gufram’s iconic CACTUS®, originally designed by Guido Drocco and Franco Mello in 1972 celebrates its 50th anniversary this year and is being reinterpreted by the GRAMMY-nominated music artist and avid design collector A$AP Rocky for the Miami edition of the design fair. The Shroom CACTUS® comes in a limited…
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