Ads Of The Week: Women’s Aid Tackles World Cup Violence And Walkers Talks Mental Health
, 2022-11-29 14:24:26,
Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
This week, Women’s Aid has subverted England’s ’It’s Coming Home’ call to highlight increased cases of domestic violence around the World Cup. Elsewhere, radio presenter Roman Kemp has lent his voice to Walkers’ annual festive campaign about mental health, and The National Lottery followed its Christmas TV spot with a special billboard.
Women’s Aid: He’s Coming Home by House 337
Women’s Aid and House 337 subverted England’s ’It’s Coming Home’ call to highlight increased cases of domestic violence around the World Cup.
The chilling minute-long film is a single shot panning across an ordinary English street as people enjoy the game, but it then hits one home with a flag reading: ‘He’s coming home.’
Walkers: It Feels Good to Share by VCCP
Radio presenter Roman Kemp lent his voice to Walkers’ annual festive campaign, which hopes to encourage people to open up about their mental health.
The National Lottery: Christmas Love Story by Adam & Eve/DDB
To coincide with The National Lottery’s Christmas film, a special-build out-of-home (OOH) ad featuring the leading couple will run at The Pump Station at Westfield Shepherd’s Bush for…
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