, 2023-02-01 08:39:24,
South African township-focused food and grocery delivery service Yebo Fresh has secured R78m with a pre-series A equity investment and a Jobs Fund grant. The funding will allow the company – which started in Hout Bay’s Imizamo Yethu three years ago and now delivers to more than 25 townships in the greater Cape Town and Johannesburg areas – to expand its service further.
While the South African upper market is well-served by quick commerce delivery services such as Checkers Sixty60 and PicknPay ASAP, Yebo Fresh is among the few players exclusively focused on the township market and successfully working with a rapidly growing network of spaza shops, prepared food outlets and other township businesses.
Growing access to township market
According to Yebo Fresh, its service offers investors, suppliers and partners a unique opportunity to tap into the multi-billion South African township market. The company aims to make it easier for independent businesses to purchase groceries and other essential items. Orders are placed via WhatsApp or through the Yebo Fresh team of field sales agents, resulting in a streamlined purchasing process.
Using a dark store-based fulfilment model, Yebo Fresh is able to deliver orders within 24 hours, eliminating the cost and hassle of shopping trips to wholesalers. Additionally, Yebo Fresh offers a buy-now-pay-later option. This process is guided by customer insights and algorithms and opens the door to informal…
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