Burna Boy, Diamond Platinumz, Amil Shivji, Clarence Peters, Justin Campos, Wizkid, Tems, Omah Lay and Sauti Sol are some major hitmakers, filmmakers and producing forces that make Africa come alive within the realms of creativity.

Digital platforms, now more than ever, are bridging the gap between creativity and dissemination. Artisans, musicians, and filmmakers are currently accessing wider and more hungry audiences worldwide.

• Nigeria, Tanzania, South Africa and Kenya are some of the most active creative markets in Africa.
• Davido, Burna Boy, Sauti Sol and Rayvanny are some of the African performers making Africa proud.
• The creative and entertainment industry in Africa is now making an impact in local economies across the region.

Modern streaming technologies are changing the game, particularly for emerging economies. The United Nations Conference on Trade and Development (UNCTAD) noted that throughout Africa, revenue from digital music streaming is expected to reach US$500 million by 2025, up from only US$100 million in 2017.

As the world develops faster–how we consume entertaining materials evolves and space. Streaming platforms such as Boomplay are witnessing massive subscribers and streamers, adding value to upcoming artists and their works as it expands industries in various markets.

Emerging creative markets such as Tanzania, Uganda and Kenya are seeing a significant migration of habits and preferences from traditional ways of creativity and consumption to…