Professional haircare distributor,  Salon Promotions, has appointed Leeds multi-channel marketing agency Boutique to manage its digital and traditional PR strategy.

Founded in 2009 by Neil Capstick, Lancashire-based Salon Promotions provides brands to UK hair salons including Alterna, Olaplex and Hot Tools, as well as long-term, hands-on training solutions and educational events for stylists.

Boutique will also manage the PR strategy for Salon Promotion’s own brand, Neal & Wolf which specialises in luxury haircare products for everyday indulgence. It also has its own professional colour range available in thousands of salons across the UK.

Simon Bollon, managing director of Boutique, said: “Working with the Salon Promotions’ team has been an absolute delight so far, their enthusiasm and love for the business has put them in a fantastic position for significant growth which we’re proud to be navigating with PR.

“We have a vast experience of delivering product focused and B2B campaigns and look forward to meeting and exceeding their future business goals while dominating the UK hair and beauty market.”

Jack Hutchinson, commercial director at Salon Promotions, added: “We’re excited to be working with Boutique to direct our PR strategies for both consumer and commercial audiences.

“The UK hair and beauty market is at an exciting time with leading innovation and product development – we’re confident the Boutique team will help tap into…