, 2022-12-19 08:00:00,
In 2022, brand logos are taking a new shape. Since 2016 when branding crossed the boundary from the business of fashion and into the creative side of it all—fashion that would eventually infiltrate the market, it has been a trending mainstay. The Italian luxury house has come up with a newly minted logo pattern that iterates the Valentino hallmark with interconnected lettering, lending a geometric feel to the design. As compared to the design language of the yesteryears, this new pivot reveals a more subtle way acknowledging the brand’s iconic logo on fashion variables produced moving forward. The Valentino Toile Iconographe is a new version of the Valentino Vlogo, a new signature that will find itself on the brand’s iconic accessories, the clothes and a variety of their creations.
Vintage label Bodements new mini series explores masculinity in the 90s
The mini series by the India and Paris based vintage label takes a second look at the male youth of Mumbai in the 90s. The now new codes of masculinity find an existing format in the ritualistic routines of the youth that was still navigating a recently liberated city during the soviet era. Nostalgia-laden images from the photo…
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