Alo Yoga, a leading fashion and lifestyle brand is debuting its first ready-to-wear collection paired with its first NFT on MoonPay’s HyperMint platform. The Aspen Collection NFT is a digital certificate of authenticity designed to celebrate Alo’s first foray into ready-to-wear and mark holders as a community with exclusive benefits. HyperMint, MoonPay’s self-service NFT minting platform, will lead the mint and distribution of the NFTs.

Alo is launching its first RTW collection at New York Fashion Week with an experiential presentation that will unveil the latest Holiday 2022 capsule collection while immersing audiences physically and digitally into a refreshed brand world. The Aspen Collection is Alo’s celebration of the spirit of adventure, inspired by the outdoors, winter sports, mountaineering, and après ski. The collection represents the athleisure brand’s first foray into winter performance wear and luxury prêt-à-porter. At the show, attendees will see the collection for the first time. They will also be able to try-on the luxury collection via Augmented Reality mirrors powered by Snap.

“The Alo Aspen Collection is an experience in itself, where luxury meets high performance. Being able to try the collection in real-time via Augmented Reality, and receiving an immutable certificate of ownership not only elevates the purchasing…