Anna Yang, founder of Annakiki — Milan Fashion Week’s “Chinese label of the moment” — is the next creative to be welcomed into the Jing Daily community of individuals shaping China’s booming luxury fashion industry. These profiles highlight industry leaders who contribute to the national and global fashion communities, from creatives and influencers to business executives and entrepreneurs.

In 2017, Chinese designer Anna Yang landed at Milan Fashion Week with her quirky and futuristic Gen-Z label, Annakiki. Her out-of-this-world designs broke through the Italian fashion capital’s codes dictated by the luxury behemoths. She has since showcased her collection 12 times on the official Milan Fashion Week schedule and gained recognition from Camera Della Moda as the “Chinese label of the moment.” 

Throughout the years, Yang has stood at the forefront of the industry. She is the first fashion designer to present an AI-powered collection and, earlier this year, took Chinese social media by storm as the first domestic line to feature NFTs in its collection: dressing celebrities like singer Jike Junyi and many other KOLs. 

During the Spring 23 season, the Shenzhen-based house delved further into the virtual space and created five new NFT-based looks. 

Characterized by the brand’s three-dimensional tailoring, the virtual outfits were marked by the use of an animated shadow and light effect. It proved a hit: consumers quickly snapped up the digital collectibles…