ASOBISYSTEM is set to launch an NFT Project named “CityPop Tokyo” to revolutionize the entertainment industry. The project is being refined by ASOBISYSTEM, UPBOND, and Kingdom Labs, and is seeking to create a breakthrough in the standard NFT business model. ASOBISYSTEM is a leading Japanese artist management and entertainment production company. The CityPop Tokyo NFTs are “virtual models” that can be used for cultural, fashion, and multimedia projects. This innovative project aims to spread Japanese culture to a global audience through Web 3.0 technology and by reimagining the utility of NFTs

CityPop is a music genre that was born in Japan during the 1970s and 1980s and subsequently became popular among global millennials and Gen-Z. CityPop is strongly influenced by Western melodies and infuses a wide range of musical styles, including soft rock, R&B, Funk and Boogie. The CityPop Tokyo NFT project will issue a total of 1,984 unique NFT collectibles. Each NFT will be a stylized anime character drawn by Natsumi Sato, and users will be able to generate content, backstories, and help build their NFT characters into virtual models.

As an intersection of art, technology, and entertainment, “CityPop Tokyo” will revolutionize both the business model and utilities for NFTs. Each user will be encouraged to help develop their NFT characters into fashion models and cultural influencers. Through user-generated content and ASOBISYSTEM’s partnerships in both entertainment…