Balmain’s Newest Ultra Sustainable Collab To Be Unveiled At Paris Fashion Week
, 2022-09-22 11:12:02,
A Balmain collaboration generates hype like it’s going out of fashion and the latest is no exception. Hot on the heels of this year’s successful partnerships with Barbie and Pokémon Balmain is teaming up with fashion favorite thirst quencher, evian water.
On the more commercial side, the two French giants will launch a 75cL Balmain X evian limited edition glass bottle from next month while a haute couture dress being unveiled as part of the Balmain Festival during Paris Fashion Week puts sustainable innovation and creativity front and center.
The dress has been created by Balmain artistic director Olivier Rousteing, woven in a fine monofilament yarn crafted from recycled evian plastic bottle waste.
Drawing inspiration from the magnetic pathway of a whirlpool, Rousteing harnessed the sculptural possibilities of this innovative recycled fabric, playing on volumes and using pleating techniques to multiply its ever-changing, aquatic shimmer.
Using Balmain’s considerable publicity generating clout as a platform to call attention to the environmental impact of plastic waste makes a powerful statement.
“As we all know, the fashion industry needs to honestly face past shortcomings and finally admit that we can no longer postpone long-delayed changes. That’s why I’ve pushed for…
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