Bratz and Trailblazing Fashion Brand Mowalola Collab on
, 2022-12-01 14:45:27,
LOS ANGELES and LONDON, Dec. 01, 2022 (GLOBE NEWSWIRE) — MGA Entertainment (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, announced today a collaboration between its popular fashion doll brand, Bratz® and the London-based, new-gen fashion brand, MOWALOLA, on a haute fashion doll collection. Mowalola and MGA have reimagined two distinct Bratz Collector dolls featuring fan favorite characters Jade and Felicia who wear unique pieces designed exclusively for this collab. The limited-edition dolls perfectly capture the youthful, experimental, and fashion-forward spirit of both brands. Building on the success of several collaborations tied to the Bratz 21st birthday earlier this year, MGA’s partnership with Mowalola demonstrates Bratz continued expansion into the fashion space and beyond.
“Mowalola is recognized for bold, creative looks that focus on diversity and embracing individuality without rules, a sentiment that is shared by Bratz and MGA Entertainment at large,” said Isaac Larian, CEO and Founder of MGA Entertainment.
Bratz characters Jade and Felicia have received a head-to-toe makeover by Mowalola, complete with ultra-detailed, head-turning looks and the signature Bratz twist. In designing the dolls, the Mowalola team drew inspiration from their favorite Bratz collections from the past 21 years, including Tokyo A Go-Go™, Pretty ‘N’ Punk™, Treasures and Live in Concert.
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