Bringing back denim nostalgia: Explore the reimagined Levi’s 501 | The Border Mail
, 2022-11-03 22:53:05,
This is a commercial collaboration with Levi’s.
If there’s one denim brand that needs no introduction globally, it has to be Levi’s.
You’d be hard-pressed to find anyone who has never owned at least one pair of jeans or shorts from the cult-classic Red Tab brand.
With their 150th-anniversary celebration approaching, denim lovers can rejoice as these icons return to a cult favourite to offer a new on-trend style – the 501®.
Reimagining a classic
The 501® denim is no stranger to reinvention. Levi’s® loves to take the wardrobe staple and get creative with the fit, aligning it with current trends and styles.
This year is no different, and with current trends turning an eye to all things late ’90s, Levi’s is introducing the 501 ’90s jean.
Keen to tap into our collective love of nostalgia, Levi’s Chief Product Officer Karyn Hillman also wanted to capture the deep sense of comfort that comes with owning a pair of well-worn, loved jeans.
“With denim, nostalgia can be a source of comfort and style. Having that favourite worn-in pair of jeans from the past is what we aim to capture with the new 501 ’90s jean – it taps into that…
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