, 2022-12-03 14:04:34,
A local photographer is bringing “world changing fashion” to Canada with the work of artisans in Africa.
The Caledonia-based store, JustOne, partners with artisans in Kenya and Uganda, who are part of the enterprise’s online marketplace.
The website sells fashion accessories, home decor and children’s gifts made mostly from recycled materials.
Launched in 2012, the store has helped Kenyans in Kibera, the biggest slum in Africa, and former child soldiers in Uganda to exhibit and sell their art in Canada.
“Since we partnered, we have seen artisans build homes, buy land, cattle, send their children to school and change their family’s story,” said JustOne’s founder, Krista Jefferson.
Thinking about the Christmas season, Jefferson believes shopping with purpose can change people’s lives. Every year, JustOne comes up with a different project to help the artisans, and this time was no different.
“We increase prices by $2 every Black Friday, and those extra funds are donated instead to the artisan’s children’s’ education, surgeries, funerals and any other extra costs,” Jefferson said.
Jefferson had been a photographer for a decade when she began to feel restless and wanted to do…
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