Cole Haan Celebrates a Decade of Defying Convention with Launch of Collaboration Series, Kicking off with atmos
, 2022-05-26 13:21:00,
“This collaboration, which is the first collection celebrating a decade of defying convention, embodies Cole Haan’s unrelenting pursuit in revolutionizing workwear for consumers who work for what they believe in,” notes David Maddocks, Brand President, Cole Haan. “atmos continues to rewrite the rules and push the boundaries of streetwear style and we are honored to kick off another decade of ØriginalGrand footwear with them.”
With the introduction of the ØriginalGrand Wingtip, Cole Haan defied convention, pioneering an innovative, hybrid silhouette that combined a traditional dress upper with a fluted athletic outsole, held together by a unique leather welt. Inspired by the weightless movement of astronauts bouncing in space, ØriginalGrand oxfords signified one giant leap in ingenuity, craftsmanship, and design.
Now, the special-edition Cole Haan x atmos collection further reimagines the beloved ØriginalGrand Wingtip through the use of new materials, fabrications, and colors, which pay homage to atmos’ rich heritage within the sneaker community.
“Cole Haan was just an incredible design partner in this process,” says Kelton Bumgarner, Creative Director of atmos USA. “I came to them with a whole range of concepts and ideas of how we could infuse and reveal these animal prints into the classic design, and we produced 10 different samples to test to validate different ideas. That process gave us such a range that we were able to pull out the strongest ideas to create these two iconic designs.”
The assortment consists of two colorways: the first, named “Instinct,” features animal print leather fabricated in three of atmos’ iconic prints and punctuated by a striking blue midsole, a color synonymous with the brand. The second shoe, named “Logic,” features a colorway true…
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