Design Indaba partners with Google, showcasing African creatives through Colours of Africa project – The Sun Nigeria
, 2022-11-05 09:55:06,
By Chinenye Anuforo
Design Indaba in partnership with Google Arts & Culture launched an online project called ‘Colours of Africa’. The project brings online and showcases 60 specially-curated artworks produced by over 60 unique African creatives chosen by Design Indaba – each invited to contribute a work that captures the ‘colour’ and character of their home country.
Selected by Design Indaba’s founder Ravi Naidoo, the creatives will showcase the best of African craft, product, industrial design, fashion, film, animation, graphic, food, music, jewellery and architecture. “Africa is known for its bold, unapologetic use of colour. Each country, city and community is identifiable by its unique palette. As Africans, we can tell powerful stories through colour. This project tells a story of a continent through the universally accessible lens,” says Naidoo.
The first artistic undertaking of this scale, the project will allow viewers to discover stories of Africa as told by the African creative community. The artworks will be showcased online where users are invited to spin the kaleidoscope to explore the works in an effort to take users on a journey through Africa, inviting them to view each country through the eyes of a local artist.
“Google has always been acutely aware and in full support of the immense creative melting pot that exists on the continent. Collaborating with Design Indaba on this project allows us to bring this support to fruition. By…
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