You may have just learned about Emma Chamberlain from a certain viral clip with Jack Harlow on the 2022 Met Gala red carpet, or you may have been a fan since the start of her authentically entertaining videos on YouTube, a platform that helped catapult Chamberlain into stardom. Perhaps it’s her successful Chamberlain Coffee business that caught your attention, or maybe the many fashion (and beauty) partnerships she’s landed in only a few years, from luxury labels like Louis Vuitton and Cartier to more mainstream names like PacSun, Calvin Klein, and Levi’s. (The latter includes a collaboration — 501 denim shorts printed and dyed in chocolate brown — that recently launched, too.)

It’s obvious that Chamberlain has gone from a Gen-Z icon to a full-on fashion darling, and this is only the beginning. Whether it’s sitting front row at fashion week or an appearance on the red carpet, her style is just starting to take shape — and it’s an exciting thing to watch in real time.

See Emma Chamberlain’s style evolution on the red carpet over the years, ahead.