As a female entrepreneur, founder and designer of The OULA Company, Erika Dalya Massaquoi is often juggling designing and running her brand while caring for her family. Since relocating to Denver last year and expanding The OULA Company, which is now available in various Nordstroms nationwide, Massaquoi is learning to find balance in her personal and professional life. Often, that means firing herself from her many jobs. 

“I need to run my business not to let OULA run me,” Massaquoi said. 

This mentality didn’t come easily. After relocating to Denver from Seattle in 2021, Massaquoi has focused on expanding The OULA Company nationwide. The Black and female-owned brand offers a line of dresses crafted from Ankara African Wax Fabric. 

READ: The OULA Company Relocates to Denver

While her brand continues to flourish, Massaquoi has focused on expanding her team to initiate a balance between work and play in her life. As a mom, an excellent cook and with an eye for interior design, Massaquoi’s talents extend from fashion design. However, finding the energy to focus on her personal life outside of her brand has been a difficult journey. 

“Sometimes I’ll hold onto things that I’m not even being productive with. You just have to let it go,” she said. “That’s what I’m doing, it’s all about pairing down, getting it off my plate so that my plate is balanced.” 

Many female entrepreneurs experience a level of…