2023 might be the year we finally stop hearing about NFTs.

No, not because all the brands, artists, and other creators in web3 have given up but because the industry has built enough case studies to stop needing to explain all this clunky stuff. In fact, 2022 was the year we saw people buy into NFTs without them being called NFTs, like when Starbucks announced its plan to embed digital tokens into its digital reward program or Ticketmaster packaged NFTs into event purchases.

Remember in 2008 how everyone was afraid of ‘the cloud’, fearing what would happen to our privacy and data? Now it’s an afterthought to anyone who uses Netflix, Instagram, or Steam, as cloud computing is the industry standard. Will 2023 see the same thing for NFTs?

Last year, we predicted that the NFT trends for 2022 would include easier onboarding, more virtual fashion, and tethering digital assets to physical items, which was pretty accurate. For 2023, we’re betting big that terms like digital access will replace terms like “NFT.” After all, 2022 saw brands as diverse as Nike, adidas, Tiffany, Gucci, AMBUSH, Louis Vuitton, Pharrell, Sean Wotherspoon, and KAWS drop web3 projects (to name a few).

These trends aren’t going away, which is why we compiled our favorite web3 developments of the past year to ensure you’re not slacking on the subject. Let’s dive in.

Luxury Brands Took the Lead

In 2022, luxury brands led the charge on NFTs.

We saw Gucci release SuperGucci, a collaborative effort with…