, 2022-10-01 13:48:37,
Barbiecore is seen mainly as a youth-driven trend, but the aesthetic impacts the wider market in different ways. So what is Barbiecore? WGSN breaks it down.
The rise of Barbiecore
“Barbiecore is a go-big-or-go-home aesthetic,” WGSN’s Head of Womenswear Sara Maggioni tells The Independent. “It emerged from a number of influences, from Greta Gerwig’s Barbie live action film to recent collabs such as Balmain x Barbie, Zara x Barbie and Barbie as David Bowie.”
The trend is influenced by the ongoing obsession with nostalgia, coupled with the fact that we’ve been wearing loungewear for the past two years. Nostalgia is key, both for those who lived through the olden days and are seeking solace in that familiarity, but in particular for a new demographic who is romanticising those times and experiencing anemoia (nostalgia for a time you’ve never known).
Driven by Gen Z, the Y2K trend has elements of girl power typical of 1990s to early 2000s Bratz dolls, TV shows such as Lizzie McGuire, movies including Legally Blonde and Clueless, as well as of ultra-girly trends like baby tees, belly chains, butterflies motifs and Juicy Couture chenille tracksuits. And these are all manifesting in Barbiecore.
What is Barbiecore?
Hot pink is the most commercial and by far the biggest trend associated with Barbiecore. We forecasted this colour back in 2020, when we announced Orchid Flower as our Colour of the Year 2022.
Hot pink has an…
To read the original article from www.wgsn.com, Click here