Frito Lay Canada and Bauer X unite Canadian creatives for new capsule
, 2022-11-25 14:00:00,
Introducing: the Made For The Moment Capsule, made possible by Frito Lay Canada and Bauer X. A first-of-its-kind collaborative capsule collection made exclusively for Canadians by one of Canada’s most storied brands in sports. It symbolizes what we are made of and what we can do when we come together as a community. This moment is for all of us, a time to celebrate and commemorate our achievement on the world stage.
It all starts with our jersey that tells the story of modern Canada, representing the many elements that make this country great. It’s beautifully crafted by 13 artists from different provinces and different backgrounds—a painter, an animator, a photographer, fashion designers and apparel makers from coast to coast. Together, the diverse collection of artists share meaningful icons, emblems, tokens, language and patterns that are woven together and united by a common thread: A love for our home. It is a symbol of what we are made of and what we can do when we come together as a community. Created by Canada, for Canada, made specifically for this moment.
- Celebrating Nature: The front of our jersey is inspired by our relationship to nature and the diversity of our country’s geography. The florals include those found in Canada and the homelands of our artists and immigrants, showing how global our communities are in every province and territory, town and city.
- Honouring Our Coasts: Our country is one of the few in the world bordered by three oceans. Our…
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