‘Euphoria’ is the TV series that most influenced fashion in 2022, research finds. Image credit: Photography Copyright HBO©

Some TV shows are inseparable from fashion. “Gossip Girl” and “Sex and the City” have proven this time and again, managing to propel a brand or a designer to dizzy heights of popularity with just one episode. But in recent years, the influence of TV shows on the fashion world has gone beyond anything we’ve seen before. Dramas like “Squid Game” or “Lupin,” with plots that are far removed from fashion folklore, have managed to become veritable trend-setters. This phenomenon has transformed simple fictional characters into major fashion influencers.

The Y2K comeback

On this front, “Euphoria” — the drama starring Zendaya, Sydney Sweeney, Alexa Demie, and Barbie Ferreira — now rules supreme, as 2022’s most influential TV series on fashion. A study conducted by the fast-fashion brand Boohoo* reports no less than 132,900 monthly searches worldwide relating the series to fashion. These figures are impressive, especially considering that the show’s second season aired at the very beginning of 2022. The study also shows that the term “Euphoria outfits” was searched for an average of 121,000 times per month, which is more than for all the other TV series in the Top 10 combined.
While all the show’s stars are now considered fashion icons, note that Alexa Demie — aka Maddy Perez — stood out in particular this year…