Gap has pulled together a star-powered roster to promote its latest collection.

Dubbed “Icons,” the fall 2022 campaign features “essential” designs central to consumer wardrobes, reimagined with inventive proportions and sustainable fabrications. Diverse “culture shapers” in the campaign include actress Selma Blair, an inclusivity advocate who lives with multiple sclerosis, British musician and activist Labrinth, model and writer Cameron Russell, actor and model Lucky Blue Smith, and NASCAR’s first female Arab driver, Toni Breidinger.

Conceived by Gap global creative director Len Peltier, the line nods to Gap’s heritage. Signature silhouettes from ‘90s-inspired loose-fitting denim to oversized button-downs, cargos and pleated khakis, high-rise flared jeans and the classic logo hoodie are captured in a series of photos and video shorts directed by Koto Bolofo.

“A Gap Icon is an essential classic—the mall-core standard, really,” global head of marketing Mary Alderete said, referencing the brand’s denim and shirting, now made with organic cotton and water-saving techniques. Gap introduced Washwell, a smart-wash denim program, in 2016 to mitigate water waste in denim production. The collection’s khaki pants were also made using Washwell.

Beyond material improvements, Alderete said the capsule’s theme centers around timeless individuality. “There’s nothing more iconic than shaping culture by amplifying your true self and…