Peltier switched careers from music – he worked as creative director for US record labels A&M and Virgin Records throughout the 1990s – to fashion in 2007, being Levi’s first ever creative director. He then took the same role at Banana Republic between 2017 and 2020, before becoming global creative director of its parent company, Gap, in February 2020.

Eight months after Peltier joined, Gap launched a strategic review of its business in the UK and Europe, which resulted in the closure of its 81 stores in the UK and Republic of Ireland the following year. In September 2021, agreed to manage Gap’s business in the UK and Ireland as a franchise partner, opening three shop-in-shops in London, Birmingham and Lakeside Shopping Centre in Thurrock, Essex. Three Gap shop-in-shops – two in Manchester and one in Glasgow – are set to open in Next stores by the end of 2022. Throughout this transition period, Peltier continued to concept creative campaigns for Gap’s UK and global customers – as he does to this day.

Although Peltier is based in Los Angeles, his designs are sold by Gap worldwide, including in the Next shop-in-shops. As of 2022, Gap is present in 70 markets, employs an estimated 97,000 employees globally and has a market capitalisation of $3.17bn (£2.8bn) according to Nasdaq data.

His passion for music is reflected in the campaigns Peltier creates for Gap. The latest, entitled “Icons”, features British artist Labrinth in…