Fans of the lifestyle brand lined the streets of Soho to access the House of Loungefly exclusive two day pop-up, launching its new collection.

Fashion and pop culture enthusiasts, all fans of fan-forward lifestyle brand Loungefly, lined the streets of Soho on Monday evening as they queued to access the launch of the House of Loungefly exclusive two-day pop-up. Monday’s event welcomed invited guests, and Tuesday saw the pop-up open to the public.

Known for its intricately designed backpacks, wallets, totes, crossbody bags, apparel, collectible enamel pins and other accessories, Loungefly’s thoughtfully curated collection for the season tells wearable stories inspired by the most beloved characters in pop culture.

The event – the first Loungefly event of its kind to be held in EMEA – was held at 15 Bateman Street in the heart of London’s Soho, to celebrate the launch of the brand’s new collection for autumn/winter 2022.

With exclusive cocktails, cakes baked to so closely resemble Loungefly bags you couldn’t tell the difference, House of Loungefly transformed the London townhouse into five fully immersive themed rooms, including The Loungefly Big Top, The Enchanted Forest, Yuletide Cool, Harajuku, and a Neon Adventure providing fans with photo opportunities and interactive activities throughout.

The walk-through experience invited fashion and pop culture enthusiasts to immerse themselves in all things Loungefly and Stitch…