How a Fashion Line Was Used to Spark Outrage at the Number of Homeless Canadian Youth
Canada, Courage, How a Fashion Line Was Used to Spark Outrage at the Number of Homeless Canadian Youth, Toronto, undefined
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, 2022-11-28 17:19:14,
On any given night, up to 7,000 youth across Canada experience homelessness. It’s a damning statistic, made only worse by the fact that many are apathetic to the news. After all, you might be reading this right now and thinking, ‘wow, that’s terrible’. But much action beyond that is often a different story.
It’s also a fact that Raising the Roof (RTR) is well aware of. Having worked for over 25 years to support homelessness prevention programs across Canada – raising over $9 million in support during that time – RTR knew it was time for a new campaign to raise public awareness and demand action. Partnering with newly-founded Canadian creative agency Courage, the two drew inspiration from the fashion industry’s history of using homeless-inspired clothing to release ‘Streetswear by RTR’. The collection is a five-piece concept that has been modified with street-survival elements. Designed by Toronto-based designers, Lauren Novak and Caitlin Wright, for youth experiencing homelessness, the goal of the ‘Streetswear’ was to spark outrage and conversation over the real and growing epidemic of youth homelessness.
Included in the collection is:
- ‘Pavement Parka’, a multi-functional winter coat that unravels into a full sized kids sleeping bag.
- ‘Cardboard Cargos’, allowing kids to pad their pockets with cardboard so they can have an easier time lying on concrete and benches.
- ‘Tent-o-Poncho’, a wearable, weatherproof shelter that can be attached to subway…
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