How Cookie Time became our national biscuit
, 2022-11-02 16:00:00,
David Alexander
Cookie Time founder Michael Mayell celebrates 30 years of baking at the company headquarters in Christchurch back in 2013.
From humble beginnings in the kitchen of a Christchurch flat, Cookie Time has cemented itself as New Zealand’s national biscuit.
The brand’s chocolate chunk cookies have been the featured snack on Air New Zealand’s domestic flights, crumbled into McDonald’s McFlurries, and even broken a Guinness World Record.
Every Christmas cookie fans buy literal bucket loads of mini Cookie Time cookies, with the signature red buckets going on to be used as peg baskets, toy storage, paint tins and sandcastle buckets.
And Cookie Time’s popularity shows no sign of waning.
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* ‘Extremely disappointing’: Police weigh in on Air New Zealand’s ‘cookie crime’
* Review: One Cookie Time similar to eating nine regular cookies
On Tuesday, the company announced it had been selling a pallet of its cookies each day through retail giant Costco’s new Auckland store.
It takes time to command the kind of brand loyalty Cookie Time can now claim, however, and the company’s success story began almost 40 years ago.
In 1983, 21-year-old entrepreneur Michael Mayell had $5000 in the bank, an old Mini Clubman van and “bucketloads of youthful enthusiasm” when he launched a cookie-making venture in his one-bedroom Christchurch flat.
Stuff
Michael Mayell was 21 years old when he launched Cookie Time in…
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