How this Nigerian Company is Giving African Designers a Global Boost
, 2022-11-21 17:00:19,
The amount of fashion talent coming out of Africa is ever-increasing and brings with it the need for support, whether in the form of investment, mentorship, community building, market exposure, or creative awards. Enter Birimian, an investment and financial institution that operates from France and Abidjan, with the sole purpose of uplifting Africa’s luxury fashion industry.
According to Statista, the revenue of the apparel industry generated in Africa will reach $5.04bn in 2022, show an expected annual growth rate (between 2022-2025) of 18.20%, and result in a volume of $8.32bn by 2025. But even with this in mind, fashion brands entering the industry require professional guidance, consistency, and a sense of marketing prowess. All of which, a supportive company like Birimian is committed to help providing. “Birimian is dedicated to supporting African heritage through three pillars — capacity building, investment, and operational excellence,” Laureen Kouassi-Olsson, CEO and Executive Chair of Birimian Holdings tells OkayAfrica.
In a bid to contribute to the globalization of the luxury African fashion industry, Birimian has continued to work and partner with other luxury powerhouses like the Paris-based Private Equity Firm, Trail Capital, and Institut Français de la Mode (IFM) to create unique accelerator programs that support at least ten African brands on the continent and within the diaspora. Brands like Christie Brown, Mmuso Maxwell, Loza Maléombho, Kente…
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