Avatar Influencers: Will consumers trust avatars as influencers, in the same way they trust social media influencers? Schaunagh Gleeson of DA Creative Studio asks the question.

Yves Saint Laurent’s latest collection appears on the runway. It is modelled by avatars. The biggest names in fashion journalism feature front row and central in avatar form. They will try to show the rest of the world the latest digital wearables; some of them corresponding to real-life pieces and others simply existing in NFT format. 

For many, the metaverse might seem like some dystopian future similar to Ready Player One where we live out the rest of our days in the realm of virtual reality. The truth is that the metaverse is well and truly upon us, from healthcare to fashion. Most industries are making the transition over.

The fashion industry has already made its mark on the metaverse, with daring brands hosting their own fashion shows. Many of the major fashion houses joined Metaverse Fashion Week (MVFW) last March in Decentraland.

Decentraland hosted daily shows, talks, and afterparties. The fashion industry is pushing the boundaries of what people believed to be possible and virtual influencer marketing is becoming the new norm. 

Influencer Marketing: Is it the end?

But what about influencers and models who have already built up a social media presence? They don’t want to be left behind. How can they make the transition over to the metaverse and continue to be included in fashion shows – rather than brands creating their own avatars?

Similarly, how can other brands access things like front-row seats? They need to ensure their brand is at the forefront of new tech, and how it’s applied to fashion. How can everyone use digital PR to create their brand image within the…