Jaden Smith, Nina Dobrev Join Tag Heuer in Celebration of 50th Anniversary of Porsche Carrera – WWD
, 2022-10-06 20:56:20,
In need of a getaway car to exit this edition of Paris Fashion Week?
A Porsche Carrera would have been perfect but the trio parked on Place Vendôme were otherwise engaged: Tag Heuer was celebrating 50 years to the day since the release of the iconic vehicle.
Tag Heuer chief executive officer Frédéric Arnault described the now collectible car as an “icon among icons,” being both “sporty, performance-oriented [while having] iconic design codes with these colors — white and blue, white and green, white and red — and the Carrera stripe we now know.”
Intended as a car able to take part in racing events even with nonprofessional drivers at the wheel, the Porsche 911 Carrera RS 2.7 was revealed on Oct. 5, 1972, at the Paris Motor Show, as “the first 911 to be christened ‘Carrera’ and was the crowning glory of the Porsche range at this time,” reminded Detlev von Platen, member of the executive board for sales and marketing at Porsche AG.
Earlier in the day the celebration had kicked off with the reveal of two limited-edition timepieces by the Swiss luxury watchmaker, which reimagined its Tag Heuer Carrera chronographs in blue and red liveries, in runs of respectively 500 polished steel and 250 rose gold pieces.
The highly recognizable Porsche model made design inspirations for Tag Heuer’s limited-edition timekeeper “immediate,” Arnault said, pointing out with obvious relish subtle tweaks to the original Carrera watch…
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