It’s back, and bound to be bigger than ever. When we heard that LA Fashion Week was reinventing itself and relaunching, we had to know more. We called up LAFW president, industry veteran Ciarra Pardo, to get the lowdown on what to expect.

Hi Ciarra! Can you introduce yourself to our readers?
I am a Puerto Rican, from the Bronx. I spent the beginning of my career in the entertainment industry working as a creative director. I held the creative director position at Geffen Records and Island Def Jam, before launching the production company Les Enfants Terribles with partner & director Anthony Mandler, where we collaborated with Jay-Z, Eminem, David Beckham, and Rihanna, amongst others. I then went on to become the creative director for Rihanna and later the chief creative officer of Fenty Corp, that founded Fenty Beauty, Fenty Puma, Savage. I’ve recently partnered with Imad Izemrane, Marcus Ticotin, and Keith Abell and co-founded N4XT experiences that acquired and is reimagining LAFW, where I am the president as well. We acquired LAFW in January, and since then we have been working towards a reimagined event, our first being October.

How the format is changing and why?
This question makes me think of the opening show that we did for Savage when I was the CCO at Fenty. We launched with a 13-foot hologram of Rihanna that glitched and changed looks and we did it in partnership with Fenty Beauty. The experience led to a pop-up shop that really combined the elements of…