, 2022-09-25 08:00:00,
The preppy look, first popularised in the 50s, is back, with staples such as varsity jackets and loafers in vogue again this autumn.
The trend can be seen on the catwalk – at shows from the likes of Celine and Coach – and on celebrities such as Zendaya, Kendall Jenner and Hailey Bieber.
On our screens, the new Netflix high school movie Do Revenge has been compared to the preppy classic Clueless, thanks to its use of pastel checks and loafers. And the look has even been seen in the unlikely environs of the Ikea locker room: Chinese teenagers are using the blue lockers at the Shanghai store as a backdrop for selfies, thanks to the Meigaofeng – or “American high school” – preppy trend. On TikTok, meanwhile, the hashtag “preppyaesthetic” is now boasting 1.5bn views.
Preppy is having an effect on what consumers buy. Tartan is currently spiking on Depop, with searches increasing by 2,771% over the last month, while searches for loafers were up 86%. Matchesfashion.com also reports good sales for loafers, with designs by Gucci, Bottega Veneta, Valentino and the Row all popular.
The 2022 version of preppy is less perky than nostalgic references such as Clueless, the 00s Gossip Girl series or Carlton Banks from Fresh Prince of Bel-Air. Instead, it has a relaxed feel. Tom Barker, style writer at streetwear site Highsnobiety, puts this down to the classic pieces being mixed with streetwear styling. He…
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