Magnum enlists celebrity stylist Deni Todorovic for new ‘Remix’ campaign via FORWARD Agency – Campaign Brief
, 2022-10-06 03:21:47,
To celebrate the launch of its new ‘Remix’ range, 30 years after the Classic Magnums arrived in Australia, Magnum has teamed up with fashion editor and content creator Deni Todorovic to remix three of the most iconic fashion moments from the 90s in a new campaign via FORWARD Agency.
Everyone loves a timeless classic, but classics are there to be remixed. By taking an iconic staple, much like a Classic Magnum, and putting an individual twist on it, Magnum is urging consumers to indulge in a new classic experience that is personal to them. An experience that is guaranteed never to go out of fashion.
An advocate for rewriting the rules and living an authentic life, Deni, together with Magnum, paid homage to three iconic looks from the 90s; Carrie Bradshaw from Sex and The City (played by Sarah Jessica Parker), Madonna’s Vogue performance at the 1990 MTV awards, and Liz Hurley’s Versace Safety Pin dress from the 1994 Four Weddings and a Funeral Premiere.
Each look, synonymous with 90s pop culture, is personally remixed by Deni with a unique twist.
Says Todorovic of the collaboration: “As a stylist, this was such a fun brief to work with; taking iconic looks and remixing them for today. I love challenging conventions and mixing different styles to make a…
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