Express News Service

E-wearing or repeating red carpet outfits is something many celebrities have been warming up to in the past few years. The topic was brought to the attention of social media users once again last week, when Indian composer Ricky Kej posted a picture of himself wearing the same outfit to both the 2022 Grammy Awards and the ongoing Cannes Film Festival.

Ricky, an environmentalist who won the award for United Nations’ Global Humanitarian Artiste in addition to being a multiple Grammy-winner, cleverly used the international platform to bring attention to a cause close to his heart. Along with a picture of himself in a blue sherwani at both events, he posted the caption: “Fast fashion isn’t always fashionable…  It’s time we consider our planet in this equation. Fashion Can Be Trendy Twice.” (sic)

It may not be an entirely novel concept. Princess Diana, one of the most influential fashion icons of the 20th Century, had done it as far back as the ’80s. In recent times, names like Kate Blanchett, Jane Fonda, Jennifer Lopez, and Diana’s own daughters-in-law—Kate Middleton and Meghan Markle—have made a case for giving statement designer garments more than one outing. However, in a world where information is coming to you from all directions, one is in constant need of reminders. That is why Ricky’s message is significant. 

Sending a message
The Bengaluru-based musician is an influential name and his choices have an impact on a generation who let social media dictate their values. We asked a few designers to give us their thoughts on the topic. Delhi-based designer Ruchika Sachdeva, founder of Bodice, believes that carefully crafted garments deserve to be taken for a spin more often.

“It is quite unusual…