, 2022-11-08 17:02:24,
Shot in the suburbs of Miami, Florida by renowned photographer Buck Ellison, the new campaign is an ode to American subculture that both celebrates, and spotlights marginalised communities. Featuring a diverse range of couples in classic domestic settings, the aim is to redefine the traditional idea of 90s Americana.
Founding her own eponymous menswear label in London back in 2007, Rose has grown and cultivated an internationally-recognised brand lauded for its underground, cult credentials.
Known for hero items that play on proportion, silhouette and texture, her designs are radical and unconventional – the opposite of Hilfiger’s more timeless, collegiate approach to fashion. But, the pairing is oddly complementary.
Fusing influences from both brands’ DNA, the gender-inclusive Tommy Jeans X Martine Rose capsule collection brings an ironic streetwear edge to traditionally preppy classics.
Born from a mutual affinity for sportswear, the new line comprises 25 different wardrobe essentials that put a new spin on both brands’ aesthetics. Inspired by archival Tommy Hilfiger icons from the 90s, it’s a powerful play of colour and graphics with exaggerated silhouettes and proportions helping to give it that cool, urban appeal.
Key items in the collection include the varsity jacket, hoodie, and puffer and robe-coat – all of which have been remixed with pop details, over-dye finishes and Martine’s signature tongue-in-cheek patterns.
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