Last week, Meta (www.Facebook.com) invited top Nigerian content creators to a first-of-its-kind mixed reality event showcasing creativity and imagination as keys to the Metaverse, the next evolution of the internet, and as part of its “#FlexNaija” campaign.

In a first for Meta in Africa, the company unveiled a 360 degree campaign focused on the metaverse and entry points for creators in Nigeria, and across the region, including Meta Spark Augmented Reality (AR) (https://bit.ly/3OJWHuS), Digital Collectibles (NFTs) (https://bit.ly/3UhUx6K), and Avatars (https://bit.ly/3VBNbMm). First rolled out over the summer, “#FlexNaija” , included an incubation program which brought together leading content creators across comedy, tech, lifestyle, fashion, and art, including the likes of Mark Angel comedy (https://bit.ly/3Uf0GR2), Josh2funny (https://bit.ly/3AT4xN4), Ayomidate (https://bit.ly/3u8tCzE), Miss Techy (https://bit.ly/2QjQ9EM), Tolu Bally (https://bit.ly/3AQDPVc) and Santi (https://bit.ly/3OHDz0m). Through these partnerships, the aim was to showcase the power of collaboration in the metaverse, and how communities can push the boundaries of creativity and social connection physically and online. 

By October, “#FlexNaija” had snowballed into a series of star-studded animated and traditional ads taking over airwaves, billboards and digital displays, across Nigeria.

The “#Flex Naija” campaign culminated with an exclusive event in Lagos, Nigeria,…