Decentraland, the world’s largest user-owned and -operated virtual social world, has revealed the return of Metaverse Fashion Week, which will take place March 28 to 31.

Pioneered by Decentraland and UNXD in collaboration with Spatial and Over, the week invites the global community to experience the latest advancements in digital fashion and metaverse interoperability.

The inaugural Metaverse Fashion Week, held last March, hosted more than 108,000 people who explored the world of wearables and digital fashion. Brands such as Tommy Hilfiger, Etro, Selfridges, Dolce & Gabbana, Guo Pei, Paco Rabanne and others participated. Both legacy fashion houses and new digital fashion brands combined minted more than 165,000 free wearables during the event. While there were technical glitches, it provided a peek into how brands can build their narratives in the metaverse.

“I am incredibly honored to be leading the second annual Metaverse Fashion Week and cannot wait to show the world what has developed since the last time we showcased the fashion revolution in the metaverse on a grand stage. Within one year, we have shown the world one of the strongest and most obvious use cases for the metaverse yet — digital fashion. After all, we don’t all want to look like dull copies of the same avatar in our digital lives. Just like in the real world, we all want to individualize and curate the personal aesthetics that we are recognized for,” said Giovanna…