Spotify says the artists will gain new fan audiences globally with the RADAR programme.

Spotify on Monday announced that six African musicians are joining its RADAR Africa programme.

Spotify is the world’s most popular audio streaming subscription service with 420m users, including 182m subscribers, across 184 markets.

They say the artists will gain new fan audiences globally with the RADAR programme.

The programme spotlights and discovers emerging artists across the globe.

It is one of the ways Spotify elevates emerging artists to the next level of their respective careers.

The complete list of artists from Ghana, Kenya, Nigeria and South Africa includes DBN GOGO, Ayra Starr, Black Sherif, Victony, BNXN and Buruklyn Boyz.

This batch of artists follows in the footsteps of other African talents like Elaine, Willy Cardiac, Tems and Focalistic, who all joined the programme in 2020 and were exposed to new global fan communities on the platform.

“It gives me so much joy to bring back our RADAR Africa program and do so within a deservingly bigger and better format. We must continue to identify and find ways to offer developing artists a fair chance at success on and off-platform.

“We have six outstanding ones from the region to begin with, and look forward to sharing in their journey. At the same time, we will provide the resources to elevate them to the next level of their respective careers and hopefully make thousands more Spotify fans worldwide,” said Phiona Okumu, Head of Music, Spotify Africa.

Since its launch, RADAR has driven an increase in listening and furthered fan-artist connections. As part of the programme, these artists will receive editorial, on-platform and off-platform support from Spotify to help broaden their respective fanbases.

Moreover, as…