Noah Beck’s first TikTok post was a flop.

In January 2020, while home in Arizona during winter break from
the University of Portland, his sister, Tatum, introduced him to TikTok. “She
had, like, 8,000 followers, and I thought, ‘Wow, that’s a lot,’” Beck said. “I
was the annoying little brother who was like, ‘I bet you in two weeks, I’ll
have more followers than you’.”اضافة اعلان

He posted two videos, including a nine-second one in which he
lip-synced rap lyrics from a Megan Thee Stallion song. Shot in his bedroom with
an iPhone, it had all the mundane markings of a suburban teenager’s life: white
T-shirt, floppy hair, string lights, walls covered with photos and posters.

It went nowhere. But a few months later, when the pandemic shut
down campus life everywhere, the video mysteriously took off. “When I woke up,
I had 20,000 followers,” he said. “And each video had, like, 300,000 views. I
thought it was a glitch.”

Today, Beck, 21, has more than 34 million followers on TikTok,
putting him a bit behind Kylie Jenner (49.1 million) and girlfriend of two
years, Dixie D’Amelio (57.5 million) — more on that later. He has gone from
being an anonymous college student training to be a professional soccer player
to a TikTok superstar who, in recent months, sat in the front row at Paris
Fashion Week, wore a white tuxedo to the Cannes premiere of “Top Gun: Maverick”, modeled for AMI Paris, and played in a celebrity…