NEW YORK, Nov. 14, 2022 /PRNewswire/ — Paris Hilton and Parlux LTD. announced the launch of Love Rush, the fragrance Hilton personally created and wore on her wedding day, now available to the public for the first time to coincide with her first wedding anniversary, November 11th. 

Love Rush is a bold, striking, yet sentimental, addition to the Rush Collection that radiates romance, elegance and love. The scent encapsulates some of the most luxurious florals, including notes of Italian bergamot, white apricot nectar, lush gardenia, sandalwood and vanilla orchid, highlighting the radiance and allure that comes with finding forever love. 

“This is my most intimate fragrance to date, the perfume I wore on my wedding day. Since I was a little girl, I dreamt of my wedding day and this fragrance made it even more special and memorable. Whenever I wear Love Rush, I feel immersed in true love and happiness,” states Paris Hilton.

Paris met with Firmenich Perfumer Clement Gavarry to share her highly personal vision for the fragrance she would wear on her wedding day. She brought along her then fiance, now husband, so he could share in the development of her dream wedding fragrance. Gavarry states, “It was important for me to capture the essence of Paris’s adoration for her new marriage. I was drawn in by her passion for love, real and unconditional, that I could see in her…