, 2022-12-07 18:07:46,
Pinterest has published its annual ‘Pinterest Predicts’ overview, which looks at the latest, rising trends that are set to become even more significant over the next year.
Based on user behavior, including Pins saved, boards created and overall search activity, Pinterest says that it’s uniquely placed to highlight the next big thing before it happens. Indeed, Pinterest says that its annual prediction reports, which it’s now been running for three years, are 80% accurate, based on engagement volume.
So what are the key trends of note for 2023?
Pinterest has separated its predictions into four key categories – ‘Fashion’, ‘Home’, ‘Celebrations’ and ‘Wellbeing’.
On the fashion front, Pinterest says that ‘airy styles’, using as lace, tulle and ruffles will become increasingly popular, especially among Gen Z and Millennials.
As per Pinterest:
“After two years of sweatpants and loungewear, the focus is now on body-baring silhouettes.”
The style is like David Bowie crossed with 80’s Madonna. Kind of.
Pinterest also says that ‘Romcom Core’, which incorporates slip dresses, tube tops and cargo pants, will be another key fashion trend to watch.
In terms of home décor trends, Pinterest says that ‘Hipstoric’ will be a key aesthetic of note.
Pinterest also expects ‘weirdcore’ to be another home trend to watch. If you’re into that kind of thing.
In terms of celebrations, Pinterest expects to see more people throwing pool parties for dogs…
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