, 2022-10-03 21:00:27,
Ralph Lauren’s Pink Pony campaign, the brand’s global initiative in the fight against cancer, is proof that doing good is always in style.
Since 2000, the luxury fashion house has been committed to finding a cure for cancer and providing quality, consistent treatment for all. And this year, its commitment is bigger than ever. Ralph Lauren has promised US$25 million to the cause – its largest single funding commitment to date.
The funding will go towards expanding and establishing a handful of Ralph Lauren cancer centres and will benefit institutions with a National Cancer Institute (NCI) designation. This includes Georgetown Lombardi Comprehensive Cancer Center and Memorial Sloan Kettering (MSK) Ralph Lauren Center, as well as three additional locations that have yet to be confirmed.
The programs funded through this effort will focus on providing patient navigation services, increased screenings, early diagnosis and treatment. The brand believes this will help to break down barriers that prevent underserved and vulnerable communities from accessing high-quality medical care.
A personal cause
Like many, Ralph Lauren, Executive Chair and Chief Creative Officer of Ralph Lauren Corporation and Chair of the Ralph Lauren Corporate Foundation, has been touched by cancer. He had a brain tumour removed in his 40s. And soon after, he met Washington Post fashion editor Nina Hyde who openly shared her battle against breast cancer.
The two became quick friends and…
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