, 2023-01-24 08:45:24,
Adidas Originals has thrown open the doors to self-expression with its new campaign featuring brand ambassador and Bollywood actor, Ranveer Singh.
The Trefoil draws on the charm of Singh to bring back streetwear mentality to elite fashion and democratise access to culture and empower the next generation of icons.
The arrival of the collection is accompanied by a campaign which follows as adidas Originals takes over a retro inspired Opera House environment, steeped in heritage.
Captured by Errikos and House of Pixels, the visuals break the status-quo and challenge preconceived notions of exclusivity by juxtaposing traditional settings of luxury with playful shenanigans performed by Singh, as he takes the consumers through his journey from the green room to the centre-stage.
Each move that Singh makes through the film questions pre-conceived notions of exclusivity and luxury. He hacks predominantly elite experiences and reframes them with inclusivity.
He challenges society’s paradigms of dress codes, and thus brings back the streetwear mentality to fashion. ‘The best you can be is an Original’ quips Singh as bright spotlights rain on him and he takes in the glow
Sunil Gupta, senior director, brand adidas, India said, “For almost six decades, the Stan Smith sneaker has remained relevant and iconic, traversing various cross-cultural changes….
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