, 2022-09-29 23:44:14,
It has been four years since Gherardo Felloni took the helm as creative director of Roger Vivier, ushering in a new era for the luxury heritage footwear brand that has centered on “Hotel Vivier,” an immersive (and traveling) installation designed to highlight the statement-making shoes and handbags of each season, with over-the-top tableaux that has included everything from opera singers, furry boudoirs and ASMR sessions to the red velvet curtains of “Twin Peaks” and even a group of Catherine Deneauve döppelgangers from “Belle du Jour.”
But for its spring summer ’23 presentation (always a highly anticipated Paris Fashion Week event), Felloni changed things up, ending the Hotel Vivier run and hanging a new neon sign on the wall: “Maison de Vivier.”
“It is the moment for savoir faire,” said Felloni in an interview ahead of Vivier’s Thursday presentation. “In this world of social media, we quickly lose information, no one has a memory (anymore). Hotel Vivier was a big success but I [wanted to] focus on the values of the maison.”
To do that, Felloni installed artisans in every room of the presentation, from a buckle expert wrapping hardware with pastel coatings to a strasse specialist affixing gems to a glittering heel, to a cobbler wrapping an embroidered and bow-accented sling back by hand.
The artisans were seated in very-Vivier rooms that still captured the spirit of Hotel Vivier but were also decidedly…
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