Season of GXVE-ing: A Glipse at Gwen Stefani’s Beauty Brand
, 2022-12-07 18:26:33,
Gwen Stefani isn’t just a music superstar, she’s a local treasure who celebrates her So Cal roots with everything she does. In the 90’s, it seemed every trendy gal in L.A. coveted her L.A.M.B. (LOVE. ANGEL. MUSIC. BABY.) fashion and accessories, especially the Le SportSac purse collab. Her Harajuku Mini for Target line remains the coolest kids clothing the retailer has ever carried (we were lucky to have a toddler during its heyday and our daughter lived in the punky, reasonably-priced pieces). Her more exclusive line, Harajuku Lovers, branched out into other products, including a fragrance. Surprisingly though, Gwen never had a makeup line during her three decade-long career, until now. GXVE Beauty, which she released earlier this year, has already made an impact on the beauty scene, with vibrant red lipsticks and creamy nudes that don’t come off (even if you’re eating greasy Italian food, as we got to do with the singer herself at the brand’s launch party). With holiday party looks and gifting top of mind, it’s a perfect time to spotlight this L.A. golden girl’s glam goodies.
(Courtesy GXVE by Gwen Stefani)

(Courtesy GXVE by Gwen Stefani)
“This feels like the next chapter of my life,” Gwen shared at the party, which took place at her favorite Italian restaurant, Mama Cozza’s in Anaheim, back in March. “I wanted to pick up the pieces when my life and my family fell apart… a lot of beautiful things came out of that as they can if you work hard…
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