Serena Williams’ new wellness brand; Mariah Carey covers W
, 2022-12-09 18:56:49,
This week in style, Sephora Accelerate announces a new cohort, and Jodie Turner-Smith and Quinta Brunson turn heads on carpets and covers alike.
Serena Williams may no longer be performing on the tennis courts, but her latest business venture is designed to perform in your wellness regimen. This week, Williams launched “Will Perform,” a collection of topical pain relief and daily muscle care products. Hoping to redefine recovery after a tough workout, Williams has teamed up with industry veterans Hank Mercier, Will Perform’s CEO, and Eric Ryan, the eco-friendly entrepreneur behind nutrition brand OLLY.
“Recovery has played an integral role in my performance and professional success,” says Williams in the press release. “It’s a practice that can benefit anyone with an active lifestyle. That belief is what inspired us to develop a line of products that targets your muscles and can be incorporated into your daily self-care routine.”
The launch includes five products across four categories: “WILL Relieve,” “WILL Cool,” “WILL Rest,” and “WILL Soothe.” With a balance of pain relief products and daily skin/muscle care products, Williams hopes that by reframing recovery as performance care, athletes and those living active lifestyles will incorporate the practice into their daily lifestyles.
Meet the 2023 Sephora Accelerate program members
Sephora announced the newest participants for its Accelerate brand incubator…
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