Conveyor belt restaurant chain restyles itself to fit the Harajuku aesthetic. 

Harajuku is famous around the world for its fashion-forward youth culture, where shoppers are always keen to try something new, especially if it’s weird, cute, and delivered with a pop of colour.

That’s why Japanese conveyor belt sushi chain Kurazushi knew it needed to add something special to its new global flagship branch when it opened in Harajuku on 9 December.

▼ The new location, inside YM Square Harajuku, has seating for 245 people.

Kurazushi has been adding a range of high-quality sweets to its menu at select stores around Japan recently, under the name “Kura Royal“. Seeing as Harajuku is synonymous with sweets, Kurazushi is now amping up its Kura Royal offerings with a special corner at the new branch called “Kura Royal Harajuku“.

If there’s one sweet that Harajuku is best known for, it’s crepes, and that’s what you’ll find on the menu at Kura Royal Harajuku. However, here the crepes are a little different to the ones you’ll find at other vendors in the area.

▼ The star of the show here is the “Sushi Crepe“, which retails for 380 yen (US$3.35).

This is the only branch of Kurazushi that sells the Sushi Crepe, so our roving reporter — and resident Harajuku expert — Mr Sato popped by to give us his honest opinion of the new dessert. The first thing that caught his attention when he walked in, though, was how beautiful the new branch was, with light wood panelling and individual booths creating a warm and inviting space.

Sliding into the booth that was shown to him, Mr Sato immediately navigated his way through to the desserts section of the menu on the touchscreen provided, selecting the Sushi Crepe. He also couldn’t resist trying a…