, 2022-08-26 17:38:15,
It’s Britney Spears return day! And just like our favourite twirling pop star who’s been teasing us with new music for a while and has now finally delivered, the AW22 collections we coveted when we saw them go down the runway are now making themselves available for us to purchase (one wait was six years and the other was six months, but you get the point). And with the collections, of course, comes some breathtaking campaign visuals. There’s an Oscar-worthy Gucci moment, Burberry’s spotlighting of community and Dior Men transcending time. We hear you screaming gimme more though and so there’s also an exciting new Browns exclusive, Courrèges x David Sims and an Adidas sneaker from Parisian-brand Song for the Mute. Here’s what’s in fashion.
Images courtesy of Gucci
Gucci hacks Kubrick for its exquisite campaign
Fashion and film are, of course, old bedfellows, but there are few houses quite as obsessed with the world as seen on the big screen as Gucci. An avid cinephile, Alessandro Michele’s work has always been imbued with a transformative, cinematic quality — a sense that his clothes are designed to elevate their wearers above prosaic normality; to cast them as characters in their very own epics. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability,” he writes in a new release. It’s a fact evident in examples like the seven-part series he created in collaboration with Gus van Sant, Ouverture of Something that Never Ended, and Love Parade, the house’s centenary show on Hollywood Boulevard.
For the campaign for Exquisite Gucci, the collection presented by the house during Milan Fashion Week back in February, Alessandro and the team not only chose to celebrate cinema, but to hack the silver screen, and write the collection into annals of cinematic history itself. A powerful homage to Stanley Kubrick — “A philosophic filmmaker who, better than others, emanated the magic of that inextricable knot through which cinema exudes life and magnifies it,” Alessandro says — it sees some of the most iconic scenes from the “sculptor of genres” most emblematic films — The Shining, 2001: A Space Odyssey, A Clockwork Orange, Eyes Wide Shut and Barry Lyndon — recreated with looks from the collection at their heart.
“Sticking to my creative praxis, I seized those movies,…
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